Your content can set you apart or push you back into the herd. Get it done right.
For more than five years I’ve written and edited critical content for companies and nonprofits of all types and sizes. I’ve helped executives in tech, manufacturing, and logistics establish themselves as thought leaders who customers turn to first. And I’d like to help you.
From articles and blog posts to opinion pieces and white papers, I’m ready to deliver content that your competitors can’t match.
My background includes extensive success as a high-stakes business proposal writer, years of demanding work as an academic librarian, and a stint as a full-time editor and associate director of a publishing firm. That experience lets me do more than deliver high-quality writing on time and on budget: it gives me a solid understanding of content strategy, including the strategy behind every single piece of writing I’ll provide for you.
Drop me a line and discover the difference between hiring a writer and adding a strategic partner.
You know your business, and when you talk shop with clients, they get the message. Your customer-facing content should be just as effective.
Expertly written content is a serious investment that pays off in several ways:
Turn visitors into enthusiasts. SEO is important, but you’ll need to give visitors a reason to stick around once you’ve attracted them to your website. That’s the power of good content.
I believe that a good SEO strategy moves your most valuable customers off search engines altogether, sending them directly to you. I write content that speaks your customers’ language, solves their problems, makes their lives easier, and stops them from looking for alternatives.Supercharge your sales pipeline. Your customers go through a predictable decision-making sequence before they make any major purchase. You’ll find plenty of opinions on how to support that process, but every sales pipeline, or sales funnel, starts with two critical steps: awareness and interest. That’s where I can help.
Relevant, well-written content tells customers that you understand their needs and are ready to solve their problems. It can even help them identify problems they didn’t know they had. And it sparks their interest by introducing your solutions on your terms.
Drive customer engagement. Website traffic is essentially passive: you put it out there and do everything you can to give people a reason to visit. Your most engaged potential customers are the ones who stick around, like what they see, and share their contact information with you.
Give them a reason to engage with your organization by giving them content they can use. A useful white paper or a subscription to a substantial newsletter can prove your value, define your brand, and keep your organization top-of-mind for your most valuable potential customers.
Become a thought leader. What’s better than customers who think of you when they have questions? Potential customers who turn to you to help them form those questions in the first place. That’s the power of thought leadership.
White papers, opinion pieces, and substantial articles posted to your website do more than boost your search rankings. They build your reputation as someone who knows your industry inside and out, and who’s helping chart its future. And that translates into greater sales and a more resilient customer base.
For all that, you shouldn’t hire me or any other writer for every little job. AI-generated writing has its place in a productive, efficient content-marketing strategy. Read more of my thoughts on the matter in this blog post.
I like to do my own repair work around the house…up to a point. When I need a professional electrician or a plumber, I hire someone who knows a lot more than I do about that sort of thing.
That’s the role I like to play with my clients: I’ll handle your most crucial writing and editing projects more skillfully and efficiently than your in-house resources allow, while honoring the trust you place in me with results that exceed the standards of my competition.
Writing
Whether you’re looking to supplement your current content strategy or get one off the ground, I can supply you with fully researched, artfully written content that captures readers’ attention and helps grow your brand.
- Long-form content: articles, e-books, reports, white papers, newsletters, blog posts
- Short-form content: shorter blog posts, newsletter items, business correspondence
- Business proposals: full proposals, responses to RFIs and RFQs
Editing
When you can’t quite find the right words to match your ideas, let me help. My editing services range from quick touchups to wholesale rewriting, and I’ve worked on everything from business e-mails to full manuscripts. Contact me today, and we’ll discuss exactly what your draft (or jumble of notes) needs to make it shine.
- Narrative content: reports, articles, blog posts, case studies, white papers
- E-books and manuscripts: developmental editing, substantive editing, line editing, copyediting
- Proposal text: sections or entire submissions in response to RFPs, RFIs, and RFQs
A quick note about dialects. I’m a native of suburban Chicago and have worked professionally on three continents, including several years in a British Overseas Territory. I am comfortable writing and editing for UK, Canadian, Australian, and Irish audiences as well as those in my native US. Read more about my background here.